the CBD of aldridge

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Aims


The aim of our project was to see whether Aldridge needs a new shopping centre.


Hypothesis


1. Aldridge doesn’t appeal to a range of different age groups.


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. Aldridge has mostly convenience shops.


. Aldridge provides adequate transport links.


4. The majority of visitors come from aldridge


Background.


The area.


Aldridge began as a small agricultural settlement but in the 1th century the area transformed into an industrial community as canals and railways unlocked the resources of lime and coalmines. Now days the mines have closed and Aldridge must find other ways to support itself as a growing town.


Aldridge has a main shopping centre and out of town industrial estates, and two high schools, these are the main reasons why people visit Aldridge.


Changes in shopping trends.


People are tending to shop less often more recently because of advances in technology such as cars and freezers, which means people can stock up as much food as they want and load it into the car. The food will not go off fast as before because it can be frozen.


More recently the larger shops have been built on the outskirts of the towns and cities where land is cheaper. Out of town shopping centres have opened and taken custom away from city centre shops. An example of this is Dudley where it used to be a thriving trade centre, but since merry hill has opened it has lost over 70% of business from the city centre shops.


Other shopping centres have reacted to this threat by putting the shops undercover. An example of where this has happened is Walsall where the majority of shops have been sheltered from the weather and the centre has been heated and air conditioned, it also has other amenities such as lifts and escalators.


In the local area the BNNR is opening this could be an opportunity for Aldridge to improve its facilities and attract new visitors to the area.


Public transportation in Aldridge.


Public transportation in Aldridge is easily accessible with the hub of bus services located in the paddock area with particulary good bus links to Walsall and Lichfield. It also has a proposed new railway station that will improve the transport links. The A454 links Walsall and Aldridge and by car the journey is 5 minutes long.


Location


Aldridge is situated in central England in the county of West Midlands. It is 7 miles north-east from Lichfield, miles north-east from Birmingham and miles north-east from Walsall.


Although the locals refer to Aldridge as a village it is actually a suburb of Walsall, and has a population of over 50,000 people.





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