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1 Evaluation
1.1 Effectiveness of the Solution
My final system meets all of the User requirements that were made.
• On-screen display of all the cars- I did this by putting all the car names and prices onto one worksheet.
• On-screen display of all the extras- I did this by putting all the extras and their prices onto another worksheet.
• On-screen display of car colours- I also done this as the one above but you cant actually see the colours worksheet when you’re using the system.
• On-screen display of quote- I have made the quote sheet so the user will have to type in customer details and have drag down the drop down boxes and select the chosen item. I have used seven drop down boxes. Also the prices of the selected items appear onto the quote and add up together with added Vat to the correct total amount. The customer can clearly see what will be happening on the screen
• Print out of quote- the print out is different from the quote sheet, only in the way it looks because it has no drop down boxes etc. It has been set out differently to the quote sheet. It shows the same information as the quote sheet and shows all the calculating stages for example price before vat and price after vat.
• Macros- I have used macros to do the short cuts that the user required. I have made two separate macros that will make the user go onto the cars and extras worksheet and then assigned them to two different buttons on the quote sheet. I also made a macro to clear the areas where the user had to fill in or drag down on the drop down boxes so it will look like a new quote, for this macro I assigned a button on the quote sheet. I also made a macro so that the final quote could be printed with out going onto the final quote sheet and then pressing print. The user only has to click on the print quote macro, which is on the quote sheet, which will print out a copy of the final quote.
I have made the system very easy to use and user friendly, the user will be able to use it without any training and without even looking at the user guide.
1. Limitations of the Solution
Below is a list of the various limitations of the system
• Once you have chosen an item from the drop down boxes for example an alloy wheel, only the name appears at the moment but it would be better if an image of the item would also appear on the screen. If I could do the system again I would make images of the item chosen appear on the screen to show the customer how it looks, and therefore if a mistake was ever made by choosing the wrong item you will be able to see the image and then change it to the chosen one.
• Once you have made a quote for the customer and had it printed for the customer there is no way to save the quote made, so if the customer comes back a few days later and doesn’t bring there printed copy, the company has no details of the quote made and therefore has to be made again. If I could do the system again I would make the facility to save the quotes made and give the quote individual reference numbers so you don’t get all the quotes muddled up.
• Also after you have inputted the customer details, they only get transferred onto the final quote (printed version), they don’t get saved so I would next time connect the spreadsheet to a database if there is a way, so if I wanted to contact a customer I could go onto the database and type in there name and it would come up with all there details.
• At the moment there is no front end to the system but if I could make it again I would make a front end and on that front end include somewhere to input the users name and their password. So that no one except for an employee could enter the system.
• At the moment I have password protected the cars, extras and final quote worksheets so that no one can edit or delete anything from those sheets without knowing the password. But it would be better instead of saying this “the cell or chart you are trying to change is protected and therefore read-only” it could ask the user to type in the password.
• It would make the system much better if the main menu bar at the top couldn’t be accessed or even wasn’t there, so the user can only use what is on the screen. Also by doing this, if someone quite advanced with using Microsoft excel will not be able to access the macros and disable them even if its by mistake.
• The validation checks on the post code aren’t that accurate as information can still be entered as 14567 or asdfghj, so therefore the postcode would be invalid, but at the moment the check only checks the length of the data in the cell.
• It would make the system better if I could have validated the cells D6 to D10 on the quote sheet for presence so that if the user had forgotten to input data into that cell, then a message would appear saying please input data. But couldn’t find a way to do it.
• At the moment the user can delete the titles on the quote by accident because I couldn’t find a way to protect them cells with titles in.
• The final quote (printed version) looks good but would have looked professional if it had a quote reference number on it, so if I had to make it again I would include one.
If I was going to do this again, I would try to include these in or at least try to get closer to doing these.
Mind that the sample papers like The one and only presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Tuesday, June 5, 2012
Monday, June 4, 2012
Brand Community
We are ready to represent the best custom paper writing assistance that can cope with any task like Brand Community even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like Brand Community in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.
Introduction
A community is made up of its member entities and the relationships among them. Communities tend to be identified based on commonality or identification among their members, whether a neighborhood, an occupation, a leisure pursuit, or devotion to a brand. Through communities, people share essential resources that may be cognitive, emotional, or material in nature.
Brand communities are communities whose primary bases of identification are either brands or consumption activities, that is, whose meaningfulness is negotiated through the symbolism of the marketplace.
Definition
“A brand community is a specialized, non-geographically bound community, based on a structured set of social relationships among admirers of a brand.” It, like other communities, is characterized by qualities like a shared consciousness, rituals and traditions, and a sense of moral responsibility. However, as it is centered around a branded good or service, everything is situated within a commercial and mass mediated ethos.
Characteristics of brand communities
Like other communities, brand communities are marked by a shared consciousness, rituals and traditions and a sense of moral responsibility. Each of these qualities is, however, situated within a commercial and mass-mediated ethos, and has its own particular expression.
Consciousness of kind
The most important element of Brand community is consciousness of kind. Members share a we-ness. Members feel an important connection to the brand, but more importantly, they feel a stronger connection toward one another. The consciousness of kind found in brand communities transcends geographic boundaries. It is also characterized by a few processes like legitimacy and oppositional brand loyalty
Legitimacy is a process whereby members of the community differentiate between true members of the community and those who are not, or who occupy a more marginal space. In the context of brands this is demonstrated by really knowing,” the brand as opposed to using the brand for the wrong reasons. The wrong reasons are typically revealed by failing to fully appreciate the culture, history, rituals, traditions, and symbols of the community.
Brand communities are generally open social organizations in that they do not deny membership, but like most communities, they do have status hierarchies. Ostensibly, anyone who is devoted to the brand can be a member of the community, regardless of ownership. However, the devotion to the brand must be sincere and for the right reasons. Legitimacy is however not a necessary condition in all brand communities.
Oppositional brand loyalty is another social process involved in perpetuating consciousness of kind. Through opposition to competing brands (Coke vs. Pepsi), brand community members derive an important aspect of their community experience, as well as an important component of the meaning of the brand. This serves to delineate what the brand is not, and who the brand community members are not.
Rituals and Traditions
Rituals and traditions represent vital social processes by which the meaning of the community is reproduced and transmitted within and beyond the community. They are typically centered on shared consumption experiences with the brand and maintain the culture of the community.
Some of the rituals and traditions include celebrating the history of the brand and sharing brand stories. Advertisements play an important role in brand community rituals and traditions. Members are particularly concerned with advertisements as they represent the brand to those outside of the community, as well as to themselves.
The preservation of what the brand is and stands for is important to the brand community. Members often feel that they have a better understanding of the brand than the manufacturer does. They can be, and frequently are, critical of various aspects of the brand and/or its management. Brand community members play an active role in the social construction of brand meaning through accommodation, negotiation, text rejection, interpretation, evaluation, and use of communal symbol systems. Often the marketer is regarded as having too much say in the brands future and the brands very ownership is contested. Thus, these rituals and traditions represent an important aspect of consumer agency, and point to the social negotiation between marketer and consumer in constructing a brands meaning.
Moral responsibility
Moral responsibility is a sense of duty to the community as a whole, and to individual members of the community. This sense of moral responsibility is what produces collective action and contributes to group cohesion. A prime concern among brand communities being that of survival, moral responsibility includes Integrating and Retaining Members.
Brand Communities are intentional, voluntary, and partial in the level of involvement they engender and commitment is narrowly defined. Members are united predominantly by their common interest in a brand. Brand communities are defined in contra distinction to one another and gain their identity by their most apparent differences from one another.
Some other characteristics of brand communities are
· They are not restricted by geography.
· They are explicitly commercial; exist in full view, with communal self-awareness and self-reflexivity.
· Brand communities are less ephemeral and their members as more committed. Brand communities can be relatively stable groupings, with relatively strong (but rarely extreme) degrees of commitment.
Mind that the sample papers like Brand Community presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Introduction
A community is made up of its member entities and the relationships among them. Communities tend to be identified based on commonality or identification among their members, whether a neighborhood, an occupation, a leisure pursuit, or devotion to a brand. Through communities, people share essential resources that may be cognitive, emotional, or material in nature.
Brand communities are communities whose primary bases of identification are either brands or consumption activities, that is, whose meaningfulness is negotiated through the symbolism of the marketplace.
Definition
“A brand community is a specialized, non-geographically bound community, based on a structured set of social relationships among admirers of a brand.” It, like other communities, is characterized by qualities like a shared consciousness, rituals and traditions, and a sense of moral responsibility. However, as it is centered around a branded good or service, everything is situated within a commercial and mass mediated ethos.
Characteristics of brand communities
Like other communities, brand communities are marked by a shared consciousness, rituals and traditions and a sense of moral responsibility. Each of these qualities is, however, situated within a commercial and mass-mediated ethos, and has its own particular expression.
Consciousness of kind
The most important element of Brand community is consciousness of kind. Members share a we-ness. Members feel an important connection to the brand, but more importantly, they feel a stronger connection toward one another. The consciousness of kind found in brand communities transcends geographic boundaries. It is also characterized by a few processes like legitimacy and oppositional brand loyalty
Legitimacy is a process whereby members of the community differentiate between true members of the community and those who are not, or who occupy a more marginal space. In the context of brands this is demonstrated by really knowing,” the brand as opposed to using the brand for the wrong reasons. The wrong reasons are typically revealed by failing to fully appreciate the culture, history, rituals, traditions, and symbols of the community.
Brand communities are generally open social organizations in that they do not deny membership, but like most communities, they do have status hierarchies. Ostensibly, anyone who is devoted to the brand can be a member of the community, regardless of ownership. However, the devotion to the brand must be sincere and for the right reasons. Legitimacy is however not a necessary condition in all brand communities.
Oppositional brand loyalty is another social process involved in perpetuating consciousness of kind. Through opposition to competing brands (Coke vs. Pepsi), brand community members derive an important aspect of their community experience, as well as an important component of the meaning of the brand. This serves to delineate what the brand is not, and who the brand community members are not.
Rituals and Traditions
Rituals and traditions represent vital social processes by which the meaning of the community is reproduced and transmitted within and beyond the community. They are typically centered on shared consumption experiences with the brand and maintain the culture of the community.
Some of the rituals and traditions include celebrating the history of the brand and sharing brand stories. Advertisements play an important role in brand community rituals and traditions. Members are particularly concerned with advertisements as they represent the brand to those outside of the community, as well as to themselves.
The preservation of what the brand is and stands for is important to the brand community. Members often feel that they have a better understanding of the brand than the manufacturer does. They can be, and frequently are, critical of various aspects of the brand and/or its management. Brand community members play an active role in the social construction of brand meaning through accommodation, negotiation, text rejection, interpretation, evaluation, and use of communal symbol systems. Often the marketer is regarded as having too much say in the brands future and the brands very ownership is contested. Thus, these rituals and traditions represent an important aspect of consumer agency, and point to the social negotiation between marketer and consumer in constructing a brands meaning.
Moral responsibility
Moral responsibility is a sense of duty to the community as a whole, and to individual members of the community. This sense of moral responsibility is what produces collective action and contributes to group cohesion. A prime concern among brand communities being that of survival, moral responsibility includes Integrating and Retaining Members.
Brand Communities are intentional, voluntary, and partial in the level of involvement they engender and commitment is narrowly defined. Members are united predominantly by their common interest in a brand. Brand communities are defined in contra distinction to one another and gain their identity by their most apparent differences from one another.
Some other characteristics of brand communities are
· They are not restricted by geography.
· They are explicitly commercial; exist in full view, with communal self-awareness and self-reflexivity.
· Brand communities are less ephemeral and their members as more committed. Brand communities can be relatively stable groupings, with relatively strong (but rarely extreme) degrees of commitment.
Mind that the sample papers like Brand Community presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
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