Marketing

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The case study we saw was on Forms of Business ownership. A man by the name of Richard Davis started a company in the 170’s called Second Chance Body Armor. He started this company on the fact that he was working at a pizza shop. While working at this pizza shop one night he was robbed.


This robbery brought out his spirit of social need. He started his armor company with seventy dollars and a pair of scissors. He tested the vests comfort. He also tested to make sure the vest worked. He made these vest out of ballistic nylon. The way he proved that the vest would save policemen’s lives or anyone else’s life is by shooting himself one hundred and seventy times.


The first year of his business was a little hectic. He was not organized. But now he is organized and has a bookkeeper. He was the leading company in his the 170’s.he even took out the seatbelts of his car to help improve his product.


He put out his first add. This add cost him six hundred and sixty dollars. He didn’t have the money but he got it some how. This add received the largest single response. He also wanted to use color for his brochure covers. This also cost him; the brochure’s put him down to his last dollar. For his brochure cover he wanted to put something about sex and violence. By putting this on his cover it worked for him business sales started to go up.





Being your own boss is great there is no one ceiling above you. There is also no one telling you what to do or how to do things it’s your choice. But in order to start your business and have success in your business you have to help someone. In Mr. Davis’s case he helped save the lives of policemen and common people.











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