Thursday, May 31, 2012

EXPERIENTIAL MARKETING

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Self Concept / Brand Preference

This study was realized to woman in U.S.F.Q. We used three popular brands so every person that we asked could give us their opinion according to their self concept. It is important to mention were we realized the surveys because in this case the social class is almost homogeneous, where the person can get the brand of her preference without to much thinking about the price.

We found less discrepancy in Diesel with a result of .64. Right now this brand is consider for about a year or so to be in vogue, another factor that it is important to consider because some times people use clothing not for the fact that it matches between the self concept and the appreciation of the brand, they tend to get the brand just because everyone else use it.

Following Diesel we can find Guess that is a popular brand but in the University is not used to much. The result was .7.




About Mango there were aprox. 10% of the women that did not know the brand , probably because is new in Quito, but the usage of this clothing is growing considerably fast. The result was .0.

We think that it is important to realize this exercise more than one time to really appreciate the results, definitely the self concept had to do a lot with the clothing taste, but the society’s pressure in middle class, and in high class, is a lot, so for marketing it is important to think about this factor too.



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Thursday, May 17, 2012

Drag

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Cl V (m/S) Cd S (m^) Density (Kg/m) Cdo Dp (N/m) Di (N/m) Dt (N/m)


1.4 6 0.1574 6.8 0.8776 0.0 41.551 18.65 64.04


1. 0.16 6.8 0.8776 0.0 506.47 1580.16 086.66


1 4 0.05 6.8 0.8776 0.0 615.67 14.001 14.64





0.8 48 0.0716 6.8 0.8776 0.0 767.017 106.85 181.055


0.6 55 0.054 6.8 0.8776 0.0 1007.85 785.685 17.68


0.4 67 0.0404 6.8 0.8776 0.0 144.778 518.187 01.68


0. 5 0.06 6.8 0.8776 0.0 005.06 60.451 65.658


Where


· Cl = Coefficient of Lift


· V = Velocity


· Cd = Coefficient of Drag


· S = Surface Area of Wing


· Di = Induced Drag


· Dp = Profile Drag


· Dt = Total Drag





Calculation of one point


Using Data points CL = 1.4


V = 6 m/s


CD = 0.0 + 0.065 CL²


Therefore Cdo = 0.0


K = 0.065


Dp = 0.5 ñ V² S Cdo


= 0.5(0.8)(6²)(7)(0.0)


= 41.55 N/m ________________ (Profile Drag)


Where


· ñ = 0.8 kg/m³


· S = 7 m²


Di = 0.5 ñ V² S K CL²


= 0.5(0.8)(6²)(0.065)(1.4²)


= 18.65 N/m ________________ (Induced Drag)


DT = Dp + D I


= 41.55 + 18.65


= 64. N/m _________________ (Total Drag)


Drag Bucket


The ‘Drag Bucket’ is also known as the total drag curve. It is called this because as with a bucket the total drag curve decreases, gets to a minimum point then increases beyond this point, hence looking like a bucket.


The ‘Drag Bucket’ illustrates how at low speeds the most influential factor on an aircraft in terms of drag is the induced drag. This means that at low speeds the shape of the aircraft is not the most limiting factor, but rather the side effects of creating lift, i.e., induced drag creates the most penalties on an aircraft.


The minimum point on the ‘Drag Bucket’ corresponds to the speed to be flown for minimum drag. This means the speed that will give the aircraft the best range.


As the speed increases beyond the point of minimum drag the total drag increases. This means that profile drag is starting to become the most influential factor to do with the aircraft in terms of drag. This means if the aircraft is to be flown faster than this point streamlining and skin friction becomes an important factor, i.e., profile drag.





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Wednesday, May 16, 2012

Investigate the concept and principles of marketing.

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KLP Travel


PAPER 1 Investigate the concept and principles of marketing.


The core concepts of marketing are a definition i.e. what do we actually mean by the term “marketing”? Growth i.e. how marketing has developed and the exchange process i.e. marketing conditions.


Before one can implement a marketing strategy, it is important to understand the concept. One of the earliest advocates of marketing Drucker, noted in 154 that marketing was not a separate management function but was in fact the business as seen from the customers point of view. He argued that marketing was “the distinguishing, the unique feature of business” (Drucker, 154). I believe that Kotler‘s ideas were not dissimilar, when in 181 he argued that marketing was “The performance of business activities that direct the flow of goods and services from producers to consumers” (Kotler, 181). My interpretation of Drucker is that he believed marketing was how the companies’ product and image is perceived and what attracts consumers and makes its successful. The difference with Kotler’s statement is that he believes it is the performance itself, although it could be argued that the performance has to be marketed initially in order for the customer to see it.





I believe that although the attraction to a business is the marketing of it, the success of the business is the continued attraction of new customers and returning of old ones. I think that Drucker (154) was suggesting marketing is how the customer perceives the business. I consider that in order to attract business it is essential to portray a business in a better light than its competitors are. If the marketing is unique, it will stand out. However, for the business to be successful, the performance has to live up to the marketing in order to keep customers and attract new ones. I interpret Kotler’s (181) explanation to be more about the performance living up to the marketing.


If you look further than the definitions given above by Drucker (154) and Kotler (181), they both believe that marketing is about the image of the company as a whole, not the work of one department but the responsibility of everyone.


The Chartered Institute of Marketing describes marketing as “The Management process for anticipating, identifying and satisfying customer needs profitably”. This moves on from Drucker and Kotler to mention profit. My opinion of marketing is the need to go one stage further than the competitors, identify, meet and exceed customer needs, ensuring a larger profit, and maximum clientele.


It is the desire to please the customer and surpass the competition, which is at the forefront of marketing today. However, this has not always been the case. In the 10’s, marketing was very product orientated, with the only aim being to make a profit. The manufacturer used advertising as an instrument of persuasion. There were no scruples, only the desire to convince consumers to buy products. Campaigns used themes like self-improvement (see Appendix 1), popular culture (see Appendix ), snob appeal (see Appendix ) and sex appeal (see Appendix 4). There is no problem in making your product look appealing but there were some very unscrupulous methods used which would be illegal today.


In the 150’s, there was a post war boom. People began to rebuild their lives and careers, earning more money. As a result, there was more disposable income, a target for producers. Competition increased, giving rise to manufacturers improving their selling skills in order to promote their products (see Appendix 5). A lot of marketing took place on television at this time. Nevertheless, I believe that this kind of marketing can lead to sellers misrepresenting their products in their eagerness to make a sale. As a result, customers may return unsatisfied if it is not what they really want. This is where the term delivery of value applies. Delivery of value is “selling goods that do not come back to people that do”. Both production and sales orientated marketing are inward looking, whereas marketing today is outward looking. Kotler said, “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. Philip Kotler http//www.kotlermarketing.com/ Accessed online 0.0.00.


Since the 180’s and 10’s manufacturers have been looking at what the consumers want and providing choices. It is not possible however to cater for every individual, therefore companies tend to group individuals together in the market. The market consists of actual or potential buyers and the seller offering goods or services to meet the requirements of the buyers. The product ranges are wider and the consumers have a large say in what they require. Internet advertising is beginning to grow, showing signs of following the trend of TV advertising in the 150’s, when it flourished.


The third core concept of marketing is the exchange process. An exchange is the act of obtaining goods or services by offering something in return. This exchange process takes place between buyer and seller. This is the heart of the marketing process. Henry Assael defines this process as “a dynamic process in which a seller requires payment to satisfy a buyer’s need for a valued object or service”. From the term payment, I consider, it implies a monetary cost whereas the glossary of marketing definitions, defines it as “all activities associated with receiving something from someone by giving something voluntarily in return. A library user gives time instead of money to borrow materials, but it is still an exchange. Personally, I associate marketing with selling in so much as you are unlikely to get anything for free if it is worth something, other than acts of kindness. Theodore Levitt expressed it, “while selling focuses on the needs of the seller, marketing focuses on the needs of the buyer” (p 4). This statement, in my opinion, implies marketing is connected to buying and selling and therefore the exchange would involve money exchanging hands for goods or services, similar to the description of Henry Assael. I believe that in order for any business to be successful it must be marketed correctly. This also needs to be an ongoing task, as the needs of the consumer are ever changing. Today companies cannot afford to be inward looking or outward looking competitors will cease the market.


So how do these core concepts apply to the Travel and Tourism Industry, where sellers need to manipulate customers in to buying their products and services over their competitors? In the early part of the nineteenth century there were very limited or no choices available. Customers were given the holiday with the offer to buy or not. Modern Tourism evolved after the Second World War when the availability of work and paid holidays led to more disposable income. Up until the late 150s most holidays were taken in seaside resorts or holiday camps. As a result of aircraft being left redundant after the Second World War and advances in aircraft technology, air travel became a possibility for the masses rather than the elite. Entrepreneurs saw the opening for the first package holidays combining flights with low cost accommodation in Spain. At this time there had been no marketing at all, as no research had been done into the requirements of the customers. Consequently complaints began to appear concerning aircraft safety, hotel standards and foreign customs. Early marketers in overseas holidays were developed in order to research these areas and improve the package offered to customers, followed by changes to comply with the Trades Descriptions Act (168). In the latter part of the century, more and more choices were offered as research illustrated what the customers wanted. The demands for some areas exceeded the capacity and therefore the marketing of these areas became one of demarketing, to stabilise the demand. Companies also had to concentrate marketing on improving the levels of service offered to maintain their existing client base.


The difference between Travel and Tourism and other high street shops , is that tourism is a perishable product. If a bed in a furniture store is not sold, it could still sell next week or next month, even if the price has to be reduced. A scheduled flight seat, however, is lost completely if not sold. This is a major factor when marketing and considering sale prices. Staff also play an important role in the marketing of a company, as customers today expect a certain standard. In Travel and Tourism this can be difficult as several principals make-up the composite of the package holiday. In order to be successful, staff must be well trained and aware of the needs and expectations of the customer. If this is combined with a good quality fair price package holiday, marketing the product is easier.


Thank you for listening.


Does anyone have any questions?


(allow 5 minutes for Q & A)





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Evaluating Intelligence: Challenging The Usefulness of Traditional Intelligence Predictors

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What is intelligence? Philosophers, educators and psychologists alike have debated this topic for hundreds of years to no indisputable end. According to the American Heritage College Dictionary, intelligence is the ability to acquire and apply knowledge, as well as the faculty of thought and reason. While accurate, this broad definition fails to identify the origin, influences, characteristics and components of intelligence. In attempting to understand the full scope of what intelligence is, many scientists have conducted extensive studies and research on intelligence and have developed many theories, each with different perspectives. Two such researchers are Jonathan Baron and Howard Gardner. In his book Rationality and Intelligence, Jonathan Baron defines intelligence as “a set of characteristics, which can be subdivided into capacities and dispositions” (14). In addition, he makes the distinction that rationality is not intelligence, but is a factor of it. Similarly, Howard Gardner, in his book Multiple Intelligences, theorizes that intelligence is a set of qualities, which are important as defined by situation and are limited by capacity and includes problem solving. Although both researchers seem to have the same concept of what constitutes intelligence, their focuses on what ultimately defines it are different. However, these differences are due to the area chosen for their research and, in my opinion in most cases, are merely matters of semantics. As a rational thinker, who was motivated to find the answer using critical thinking skills, I have come to the conclusion that intelligence cannot be scored solely on an IQ test, is the capacity to learn, think, reason, and effectively apply these processes to various situations, and that multiple intelligences exist.


What do IQ tests really tell us? Do these IQ tests really predict outcomes of complete intelligence after a student has finished with schooling? Baron believes that IQ tests cannot be good predictors of intelligence because of their inability to meet certain criteria and types of explanations that intelligence tests adopt. “We often think people ought to do better, other things equal, not just at schoolwork but also at doing their jobs, managing their finances, getting along with their spouses, and raising their children”(Baron, 1). This universal belief is not true in the least bit. A lot of people, who have done exceptionally well on IQ tests, have made choices in their lives that have been irrational and unintelligent. Both Gardner and Baron agree that these tests only measure the person’s ability to perform in the school setting, address only logical and linguistical problem solving in a limited time frame, and memory capacity for such information. As Gardner states in his book “Multiple Intelligences”, “IQ tests predict school performance with considerable accuracy, but they are only an indifferent predictor of performance in a profession after formal schooling”. IQ tests do not address other behaviors that are “intelligent” or acknowledge the “intelligence” of knowing how to find an answer through investigation.


Does the child, who just scored comparatively below his peers on an IQ test, really deserve to be looked down upon or viewed as not as intelligent as the others by his teachers and do the attitudes and expectations of the teachers predict the success of the student? Although neither researcher directly addresses these questions, both imply that, since all intelligence is not evaluated or addressed on IQ tests, children who have been evaluated as being below average should not be labeled as unintelligent. In addition, they imply that expectations of others are predictors of performance. Baron states, “the outcome of rational thinking depends on the thinker’s goals and prior beliefs” (6). Therefore, it follows that if a child believes he will fail, he will fail. Intelligence, to me, is not the overwhelming ability to store information or to score high on IQ tests. Rather, as Baron states, “intelligence is whatever helps any person, in any natural human environment, to achieve their rationally chosen goals”(Baron, 1).


Although Baron and Gardner agree that intelligence is not single dimensional, they disagree on what is a dimension of intelligence. Most notable is their contrasting opinions on the importance of muscle, strength, and body movement. Should we exclude physical condition, muscular tone and other factors that concern the strength of a person, as intelligence? Gardner’s theory says, bodily kinesthetic intelligence fulfills number of the criteria that describe intelligence. For examples, he cites the ability to play tennis or to dance as evidence of the cognitive features of body usage. His view on bodily kinesthetic is opposed to Baron’s. In Baron’s book, he dismisses the fact that physical ability plays a role in rational thinking or in decision making. However, I disagree with Baron. Many situations arise in which decisions are based on a person’s physical ability. An extreme example would be the process of decision making, and actually carrying out the act relevant to saving someone who’s been pinned down by a big rock. Initially, one must evaluate whether or not to attempt rescue and yell for someone else to call 11 or to leave the victim to call 11 oneself. This evaluation would, for the most part, be based on whether or not one is physically able to perform the task. If the ability existed, the process of the action would include unconscious calculation of mass, applied force, as well as many other “intelligent” thoughts. The end result is the translation of those calculations into muscle movement.





On first analysis of Gardner’s and Baron’s views on multiple intelligence, it seems that they are in opposition. However, further consideration reveals that they do not differ as much in theory as they differ in language and the meanings they apply to terms. For example, while Gardner believes in multiple intelligences, Baron believes that intelligence is not single dimensional, which are essentially the same concept. Baron describes the types of intelligence as “factors” or “dispositions” without clearly defining them. However, he does not discount the “domains of motivation or emotion”, which Gardner describes as “interpersonal intelligence and inrtapersonal intelligence”. The only real contention was discussed in the above paragraph. Baron believes that rationality is entirely a function of the dispositional components of intelligence. “Rationality in thinking makes for both rationality in choosing goals, which I have defined as a condition of effectiveness, and success in achieving those goals, which is effectiveness itself” (16). His focus on rationality of thinking does not negate Gardner’s theory. It is merely his area of interest. Similarly, Gardner’s theory of multiple intelligences does not ignore or refute Baron’s belief that rationality is a factor of intelligence. The difference is that Gardner refers to “rational thinking” as “problem solving”, which he calls. Gardner states, “An intelligence entails the ability to solve problems or fashion products... The problem solving skill allows one to approach a situation in which a goal is to be obtained and to locate the appropriate route to that goal (15). Gardner’s focus on defining intelligent behaviors is a matter of interest.


My definition of intelligence includes the cited definition in the introduction. However, I further believe that IQ tests are good predictors of school performance, especially when an educator sets expectations by IQ evaluation, but not as predictors of after school performance. In addition, I feel that making rational decisions should be taught early on in school, and that teachers should always remember to treat children equally when evaluating IQ test scores. I believe that emotions, personalities and physical abilities are important factors of intelligence.





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Tuesday, May 15, 2012

Tartuffe review

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Tartuffe


Written by Moliere.


Directed by Boris Radmilovich.


Presented by the Western Australian Academy of Performing arts @ ECU acting studio





Date 8th of May 00


Tartuffe was a funny exciting play starring many talented third year students of theatre. The story was about two in love people,


Mariane and Valere, and the way they plot against a hypocrite who is trying to break up their family and send them broke. Tartuffe (Hypocrite) played by Damien Robertson played the character wonderfully and created great dramatic intent.


The story started at Orgons house with Madame Pernell leaving to avoid an argument over the character of Tartuffe and continued on to Cleante and Dorine warning Orgon of Tartuffe. In defiance to the advice organ decides to marry Mariane to Tartuffe. Mariane upset and horrified plots together with Valere. Tartuffe is then caught in the act by Damis after overture to Elmeir. Orgon in denial after hearing of Tartuffe’s behavior decides to leave all of his wordily goods to Tartuffe and marry him to Mariane that night. Family and friends resist this seeming madness and persuade Orgon to allow his wife to try to prove the truth by witnessing Tartuffe’s deceit. Orgon realizes Tartuffe’s malicious intent. Tartuffe then uses Orgons personal papers that had been entrusted to him against Orgon in order to claim his house by a deed he had possession of. In the end Tartuffe’s fraudulent character is revealed and an officer of the king arrests him. The plot is used well to keep the audience’s eyes peeled and used great comedy techniques and dramatic techniques to do this.


The characters played in tartuffe were


Orgon, played by Rhys James Rees was the main character who believed Tartuffe couldn’t do a wrong.


Madame Pernelle, played by Amy Spruce was Orgons mother.


Elmire, played by Renee Mclyntosh played as Orgons wife.


Damis, played by Phillip Mclnnes was Orgons son


Mariane, played by Karen Roberts was Orgons daughter who was in love with Valere.


Valere, played by Paul Ashcroft was in love with Mariane.


Cleante, played by Stephen Francis was the brother in law of Orgon.


Tartuffe, played by Damien Robertson acted as the hypocrite.


Dorine, played by Alexandria Steffensen acted as maid to Mariane


My Loyal and Flipote, played by Eleanor Howlett acted as a tipstaff and a maid to Madame pernelle.


Stage space was used well and was occupied most of the time. It consisted of a high stage area, which was centre to the whole stage. The higher stage was placed with stairs left and right and a little door at the front. The higher stage was good as it gave a sense of characters standing on the stage as being superior to people standing below. I thought the stage space could have been spaced out more so that when all of the characters were using the stage at the same time they could be seen from all of the audience’s angles. I thought they used the space well because the characters who were on stage never cluttered in one place. I also think the props on the stage were used well and created a good setting.


Costume design was used wonderfully with creating the setting. The use of the dresses made you see the role in which the females where representing e.g. always having to be covered and coming past the ankles. Males clothing was more the boots and tights which represented the men as ready for battle or to fight e.g. use of the swords. I thought the clothing worked really well with the year it was set in. Lighting also contributed well with the setting and was mainly used to establish the emotions or dramatic scene approaching e.g. the use of flashing light’s to establish a storm or fight. I thought music helped with lighting to establish the scene approaching as it gave you an idea oft the seriousness of the scene.


During Tartuffe I felt as if the scenes before the interval were more interesting as I started to get restless and bored. Before the interval it mainly introduced the characters and the main idea of the play. After the interval more action was used the only problem of this was the audience already new what the characters didn’t so we were basically seeing it all again but with the characters finding out. Overall I thought the begging of the play as the best because this is when we wanted to see more and find out more.


The main theme of the play was that love was to strong to tear Valere and Mariane apart and that lying and hypocrising people won’t leave you as the winner.





Tartuffe was a great dramatic and comedy play, which I really enjoyed. The play was interesting and kept the audience peeled and intrigued most of the time. I would recommend the play to 14 year olds and older and overall showed the social values of the olden days.





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what

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Imagine 1.5 billion Amsterdam hookers, lined up with their asses in the air, patiently waiting their turn at the end of your swollen joystick. If you were to somehow take one every minute, and abandon such primitive needs as sleep, food, or refractory periods, it would take you 85 years to fuck all those women. If you were to line them up all up in a cosmic daisy chain, nose to ass, those sweet whores would stretch all the way around the world � thirty-one times over. Can you even fathom the sheer volume of highly trained vaginal muscles? The practiced blowjobs? All those tits? Oh no thats not an essay... sorry i had no time to make my own im in a hurry hehe good luck with your web site .. who ever you are... huh 50 words is long hehe Appointed by God. Well, fuck, if a tool like George Bush can get a ticket from God, what do you do when your constituents worship TV? Cell phones? Latino amateur pornography? Tequila? Their own cocks? How does one appeal to these folk, get them to stop masturbating, and go outside far enough to vote this asshat out of office? To stop the tax waste? To buy 1.5 billion Dutch hookers and keep American men entertained for centuries? Oh, and any loony fucker who claims to hear God, Buddha, Mohammed, Allah, or whatever Indian Rain God those weird Central American natives dance to, will be subjected to gangrape and Hemlock, castrated, stoned, disemboweled, and ceremoniously thrown into a firepit full of Lions.


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Monday, May 14, 2012

U.S Attorneys Required to Seek Maximum Sentence

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In Washington, The Justice Department created a new policy in which federal prosecutors are obligated to enforce the maximum punishment for crimes. This decision reversed the policy the Clinton administration had established. Congress has placed restrictions on court judges to quit using old federal guidelines. Congress has also been examining more than ever the judge?s sentencing to make sure they have not been too lenient. Many people disagree with Congresses new ruling, and feel like this policy places to many limits on prosecutors? discretion and on plea bargains.


The Justice Department believes that this new policy holds a few choices that will allow prosecutors to maintain the right to categorizer charges below the maximum allowable sentences, including instances where defendants cooperate with authorities as part of plea agreements.


Officials from the Justice Department feel that the policy would better the justice system because it would ensure more equality among courts. But, many defense lawyers would strongly disagree with the Justice Department. Defense lawyers say that the policy would be abstracting the most important right that prosecutors have an developing cases because they will not be able to take an account the individual circumstances in each and every case.


The officials from the Justice Department have made it clear that under the new policy, they will still allow prosecutors to maintain all of the judgment in choosing among which cases they want to bring to court.





In my opinion, I think that is a good idea for Congress to require prosecutors to seek the maximum sentence because criminals might start to realize that if they commit a crime of any degree, their punishment will be severe. This may even start to lower crime because criminal will not want serve maximum sentence. Those who do still commit crimes deserve a harsh sentence because as the old clich� goes, if you can?t serve the time don?t do the crime.


In closing, many have their opinions regarding this new policy. Many feel that Congress has taken away a right that all prosecutors and judges should have. The Justice Department feels that this new policy will be a great guideline and will minimize any inconsistency among court cases.





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