Thursday, July 12, 2012

EU Enlargement

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By adopting the policies of the EU, individuals and business entities of the postulant nations will also be able to enjoy the benefits offered under the European Network Policy. The Policy seeks to improve transport infrastructures, boosting trading competitiveness. A successful example of such support is Ireland, whose road networks were dramatically improved under the terms of the policy. The area now receives unprecedented attention from companies wishing to invest in it’s thriving economy i.e. Hewlett Packard. One acceding nation already receiving support from the EU is Poland. The European Investment Bank is lending €00 million to the Polish state-owned airports authority, Przedsiebiortwo Porty Lotnicze to help pay for a new passenger terminal at Warsaw International Airport. The new terminal will double the existing capacity and deal with expected growth up until 010. With the acceding nations placed on the eastern peripheries of the union, such investment to link them with their western counterparts will be welcomed as a method of extending trading links. It is anticipated that further infrastructure regeneration will be needed to establish effective trading links between the eastern and western peripheries.

In conclusion it appears that accession into the European Union will eventually prove profitable to the stability and trading effectiveness of the 10 acceding nations. However, the process of transformation will be lengthy with many casualties, such as organisations unable to cope with the demands of the market economy. For the individuals of these states the benefits bestowed by policies such as the Social Charter and the eradication of employment boundaries can only serve to promote living standards in these depressed regions.

BIBLIOGRAPHY

Reference To Web Site Articles




Harding, Gareth. th April 00. EU Parliament Oks Eastern Enlargement [Online]. Available from http//web5.in…/purl=rcl_ITOF_0_A100070578&dyn=!xrn_15_0_A100070578?sw_aep=westsuffolk [Accessed 8th April 00]

Parker, George. 6th November 00. More Cash Offered To Clinch EU Englargement - Finance Deal Net Cost Put At Euros 1.BN [Online]. Available from http//web5.I…/purl=rcl_SP01_0_CJ46587&dyn=1!xrn_7_0_CJ46587?sw_aep=westsuffolk [Accessed 8th April 00]

Voyle, Susanna. nd December 00. Tesco Urges EU Englargement [Online]. http//web5.I…/purl=rcl_SP01_0_CJ4740505&dyn=1!xrn_5_0_CJ4740505?sw_aep=westsuffolk [Accessed 8th April 00]

Watson, Rory. 6th November 00. Bigger Is Not Always Better [Online]. Available from http//web5.I…/purl=rcl_SP01_0_CJ465415&dyn=1!xrn__0_CJ465415?sw_aep=westsuffolk [Accessed 8th April 00]

BBC News. 17th February 00. Q&A EU Copenhagen Summit [Online]. Available from http//news.bbc.co.uk/1/hi/world/europe/6685.stm [Accessed 1st May 00]

BBC News. 4th December 00. Farmers March Against EU Offer [Online]. Available from http//news.bbc.co.uk/1/hi/world/europe/54711.stm [Accessed 8th April 00]

OHalloran, Marie. 14th January 00. EU Enlargement Will Cost Ireland Just Two MEPs [Online]. Available from http//web5.inf…/purl=rcl_SP01_0_CJ64140&dyn=!xrn_18_0_CJ64140?sw_aep=westsuffolk. [Accessed 1st May 00]

Unknown. rd March 00. Enlargement Set To Hold Europes Single Market Back [Online]. Available from http//web5.info…/purl=rcl_SP01_0_CJ84067&dyn=!xrn__0_CJ84067?sw_aep=westsuffolk [Accessed 1st May 00]

Unknown. 1th June 00. Financial Impact of EU Enlargement [Online]. Available from …/pv?PRG=CALDOC&FILE=0061&LANGUE=EN&TPV=EDEF&LASTCHAP=11&SDOCTA. [Accessed 1st May 00]

Unknown. 1th June 00. Enlargement and Agriculture [Online]. Available from …/pv?PRG=CALDOC&FILE=0061&LANGUE=EN&TPV=DEF&LASTCHAP=11&SDOCTA. [Accessed 1st May 00]

Unknown. 8th April 00. Enlargement And The Euro [Online]. Available from http//www.euractiv.com/cg…/404648-458?targ=5&714&1015=&1014=en_emu&-tt=ELEU&-s= [Accessed 1st May 00]

Unknown. 0th November 00. Enlargement Progress Report for 001 [Online]. Available from …/pv?PRG=CALDOC&TPV=PROV&FILE=0110&TXTLST=1&POS=1&LASTCHAP=1&SDO [Accessed on 1st May 00]

European Parliament. Undated. Enlargment of The European Union [Online]. Available from http//www.europarl.eu.int/enlargement_new/comm/default_en.htm [Accessed 1st May 00]

BBC News. th October 00. The EUs Uneven New Contingent [Online]. Available from http//news.bbc.co.uk/1/hi/world/europe/1465.stm [Accessed 1st May 00]

The European Commission. Unknown. Implications of Enlargement For Northern Ireland [Online]. Available from http//www.cec.org.uk/ni/enlarge/index.htm [Accessed 5th May 00]

The Irish Times. 6th March 00. EU Enlargement [Online]. Available from http//web5.info…/purl=rcl_SP01_0_CJ18861&dyn=!xrn_7_0_CJ18861?sw_aep=westsuffolk [Accessed 0th April 00]





Reference To Journal Articles

Unknown. 001. Joining The West. The Economist. Pgs 10-1 inclusive

Unknown. 001. The Wealth Effect. The Economist. Pgs 1-14 inclusive.

Unknown. 001. End Game. The Economist. Pgs 14-16 inclusive

Unknown. 001. Reasons of State. The Economist. Pgs 5- inclusive

Unknown. 00. Westward, Look, The Land Is Bright. The Economist. Pgs 5-8 inclusive



























































































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Defamation law is intended to protect people from having their reputations unfairly sullied, while still allowing free political discussion: a difficult balance. How well does Australian defamation perform this role? In your answer, make particular refer

We are ready to represent the best custom paper writing assistance that can cope with any task like Defamation law is intended to protect people from having their reputations unfairly sullied, while still allowing free political discussion: a difficult balance. How well does Australian defamation perform this role? In your answer, make particular refer even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like Defamation law is intended to protect people from having their reputations unfairly sullied, while still allowing free political discussion: a difficult balance. How well does Australian defamation perform this role? In your answer, make particular refer in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.



Defamation law is our legal system’s attempt to reconcile the mutually incompatible interests of freedom of speech and protection of reputation. In the modern” information age”, a third interest must also be recognised � that of the public receiving accurate information from the mass media. This seems like a relatively straightforward concept. In reality, the application and interaction of Australian defamation law only unleashes a barrage of complex questions. This can be emphasised through an analysis of the John Marsden defamation case.



In theory the law of defamation does have an honourable purpose. There has been much discussion about the intention of defamation law and its underlying aims and objectives. The matter has been put to rest by the High Court describing three purposes of granting damages in a claim of defamation “ The three purposes are consolation for the personal distress and hurt caused to the appellant by the publication, reparation for the harm done to the appellant’s personal (if relevant) business reputation, and vindication of the appellant’s reputation.” However, in practice Australia’s defamation laws do not function well. In fact, it has been claimed that “ its main effect is to hinder free speech and protect powerful people from scrutiny (Martin, 18, p 107).

Indeed, defamation law is highly controversial. Most defamation actions involve media outlets, and thus tend to be widely reported in the media. News, current affairs and other media coverage tend to focus on a relatively small proportion of the population � politicians, business people, entertainers and so on. As a result, such people are more likely to be defamed. Occasionally they sue. Because they are famous their defamation suits are also reported. Consequently, defamation is probably one of the best-known non-criminal areas of the law.




Nevertheless, the intricacies of defamation law are not well understood. Myths abound; only some have a basis in legal or practical reality. The law is complex and the precise details of its operation can occupy the time of lawyers and courts for weeks. The basic issues involved are more easily comprehended. The tort of defamation prevents publication of material which ‘ tends to injure the personal, professional, trade or business reputation of an individual or a company, to expose them to ridicule or to cause people to avoid them.

Defamation can take the form of either libel or slander. Slander is a defamatory statement in a non-permanent form, usually spoken. Libel is a defamatory statement in permanent form such as writing, printed material, film, video, audio recording, or even sculpture. In media interviews a journalist should be careful to avoid making slanderous statements. In addition, a journalist should be careful that any background materials such as reports, briefing notes or letters do not contain libelous material. For instance, a letter containing allegations of impropriety or poor conduct sent to an individual of whom the allegations are made is not libelous because the communication is private. No other party has been exposed to the statement and, therefore, no defamation has taken place. However, if the letter was provided to a third party such as the media, the subject of the letter could sue for libel.

Gross defamations include allegations of criminality, dishonesty, fraud, untruthfulness, immorality or disloyalty to ones country. Other lesser defamations include suggestions that a person is unfit for an office lacks qualifications or competence in a trade or profession (e.g. calling a doctor a quack or a real estate person a charlatan), or alleging a person or business is financially unsound.

It is important to recognise that defamation can be made directly (such as calling a person a fraud or a crook) or by imputation. For example, saying a painting is a fake, is by imputation, defamatory of the artist who produced the work even if you never used his or her name, as the statement reflects on the artists professionalism.

Defamation law varies considerably between countries. In the US, strong in the public interest provisions apply which allow potentially defamatory statements to be made publicly if they pertain to a matter deemed to be in the public interest. Public interest has been interpreted very broadly in the US and there is almost open season on public officials and public figures in both the US and the UK. Also, truth is a defence against defamation in many countries.

Differences in defamation laws in Australia or Asia or South Africa are relevant to companies in the US, UK and Europe, and vice versa, in todays Information Age. With communications through international media and increasingly via the Internet, material can be published globally. Even if your comments are legal in one country, they may be defamatory in another with stricter laws and you could be sued internationally. So understanding the ground rules on defamation law in a number of countries is important for media spokespersons.

Australian defamation law is highly complex with eight different jurisdictions (six States and two Territories) each with its own law and widely differing provisions. As a general rule, Australian laws against defamation are far more stringent and defences are much narrower than those available in the US and other countries. For instance, truth is not a defence on its own in most cases in Australia (Sawer, 168, p. 18).

In most Australian jurisdictions defamation law is a mixture of statute and common law. The law is far from uniform from State to State. In 17 the Australian Law Reform Commission recommended numerous changes to the law of defamation including introducing a uniform defamation law for all of Australia. Despite attempts to bring such law into effect, this has not occurred nationally, although three states (New South Wales, Victoria and Queensland) adopted uniform laws in 1.

Because of the lack of uniformity between States and territories in Australia, a statement published or broadcast by national media can be the subject of legal action in any one or all of the jurisdictions. Potential suitors have a choice of jurisdictions and can bring an action in the one that best suits their case. Thus, a statement made in an interview in Sydney could be the subject of a defamation action in Western Australia or Queensland.

The Australian Government has moved to reform its complex defamation laws to provide uniformity and provisions more in line with other modern industrialised countries, but this has proved to be a long and laborious process due to Federal-State politics and significant differences of opinion between legal experts, media proprietors and social reformers. In the meantime, Australian defamation laws are, in the words of Brian Martin, an unholy mess and any spokesperson talking to the media needs to be wary of making defamatory statements which could lead to legal action resulting in significant damages settlements. (Martin, 18, p. )

The question of whether Australian defamation law performs its role well can be answered through the application of the John Marsden defamation case. On Wednesday 7, 001, Solicitor John Marsden was awarded $500,000 in damages after winning Australias longest running defamation case, in the New South Wales Supreme Court. The finding for the 5yearold former Law Society President and Police Board member came after a jury found in 1 Marsden had been defamed by two Seven Network broadcasts which claimed he had sex with underage boys. The case against Channel Seven centered on two broadcasts on the “Witness” program that suggested that the flamboyant Mr.Marsden had paid under-aged boys for sex.

Justice Levine ruled Mr. Marsden had a good and settled reputation before the publication of the false imputations and awarded him $55,000. The judge said he was satisfied on the balance of probabilities that the alleged events did not occur, adding Channel Seven was acted with malice. Justice David Levine found those allegations were grave, false, defamatory ... and actuated by malice.

The victory clearly came at a staggering price, after 14 days of hearings, which included graphic descriptions of gay sex acts. Mr. Marsden said the case had taken over six years and cost him $6 million in legal expenses. John Marsden admitted after the judgment that he would be forever tainted by the false claim” and that “the result had totally vindicated his stand against the allegations”. Alas, according to Mr. Marsden, his victory had come at a high price and his reputation would be forever tainted. Mr. Marsden said he despaired for the future of law in Australia and the way in which socalled justice is administered.

Although I have won I have lost, he said.

But more importantly society has lost. This case should serve as warning to every person here today, to every family and to every politician that the price of justice in Australia today has become so expensive that most people simply cannot afford it.

There are several fundamental flaws in the Australian legal system, including cost, selective application and complexity. Firstly, cost is a relevant issue when analysing the problems associated with defamation law. If sued for defamation, one could end up paying tens of thousands of dollars in legal fees, even in the event of winning a case. The large costs, due especially to the cost of legal advice, mean that most people never sue for defamation. Cases can go on for years, only creating enormous legal costs which could then lead to appeals. According to Brian Martin, author of “Information liberation”, the result is that defamation law is often used by the rich and powerful to deter criticisms.”

Brian Martin states that the “ power behind defamation law is corrupting, which explains why it is so difficult to make even minor reforms to the law to benefit those with little power or wealth.” In Australia, the newspapers and broadcasters are presently large corporations with substantial legal services at their disposal. Cyberspace allows individuals wide publication to a national and even international audience. The vast majority of these people have neither access to lawyers skilled in navigating the intricacies of such laws nor resources to compensate a person who is harmed by their statements. In short, only those wit money, and lots of it, need apply.

The unpredictability, complexity, and slowness of the application of Australian defamation law also raises a host of questions about the effectiveness of defamation law. People say and write defamatory things all the time, but only very few are threatened with lawsuits. Sometimes gross libels pass unchallenged while comparatively innocuous comments lead to major court actions. The complexity of defamation law is also a hindrance to its effectiveness. It is so complex that most writers prefer to be safe than sorry. They might refrain from publishing things that are quite appropriate, and thus inhibit the right of free speech. In addition, those who might desire to defend against a defamation suit without a lawyer are deterred by the complexities of defamation law.

The words of John Marsden himself exemplify the complexities of defamation law. Although Mr.Marsden won his case, he came out clearly the loser as well. If defamation law is intended to protect people from having their reputations unfairly sullied, it did not perform its role in this case. One must question the freedom the media, which allows the press to irreparably annihilate an individual’s reputation without proper investigation. However, the law did recognise that Channel Seven was in the wrong therefore it must be acknowledged that in a certain respect it did vindicate John Marsden. This is the paradox of Australian defamation law.

Many people agree that Australian defamation law should be changed. However few agree on how it should be changed. It is not surprising that such a vital and controversial area of law should continue to invite such scrutiny. The balance, which it strikes between such important competing interests; the fundamental right of freedom of speech and the protection of a person’s reputation, must continue to be reassessed.



Mind that the sample papers like Defamation law is intended to protect people from having their reputations unfairly sullied, while still allowing free political discussion: a difficult balance. How well does Australian defamation perform this role? In your answer, make particular refer presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!

Canturbury Tales

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Term Paper

Marriages Canterbury Tales

Throughout Chaucer’s Canterbury Tales, the marriages in the stories are as different and as intertwined as the pilgrims themselves who told of these tales. The diversity amongst the marriages was well illustrated by the following tales, The Wife of Bath, Alisoun’s departure from the standard beliefs, whose principle was that the wife should rule the husband for a happy marriage. The Clerk, Walter, showed the accepted and traditional view of the husband as the master over the wife. The Merchant as depicted by January showed personal bitterness towards women and in the Franklin’s Tale, Arveragus and Dorigen idealized mutual love and honor between husband and wife.

The Wife of Bath. “Of husbands at church door have I had five” (11), “welcome the sixth whenever come he shall” (1). Alisoun was thought to be a loose woman, almost trampish but her feelings were so, “I am free to wed, in God’s name, where it pleases me” (1). She had three good husbands, all of which were old and rich who treated her well and she picked them clean, her other two husbands were bad. Her fourth husband had a mistress so Alisoun pretended to be unfaithful as well, an sent him to his grave. “But certainly I showed so gay a soul that in his own thick grease I made him fry for anger and for utter jealousy. By God, on earth I was his purgatory” (4). The fifth husband though she loved him the best was the one that beat her. After striking her for tearing out a page in his cursed book, seeing how she lay so helpless he said, “O my dear sister Alison, so help me God, I’ll never strike you more” (). “My own true wedded wife, do as you please the term of all your life, guard your own honor and keep fair my state after that day we never had debate” (). Alisoun believed that the woman should be the master of the relationship, “Who shall be both my debtor and my thrall and have his tribulations therewithal Upon his flesh, the while I am his wife, I have the power during all my life over his own good body, and not he” (15).




Meskel

The Clerk. The Noble Walter enjoyed his freedom as a bachelor, but his people implored him to wed and beget an heir. He agreed as long as the choice of a wife was entirely his. He choose Griselda the daughter of Janicula a poor farmer. Before he takes Griselda for his wife, he says to her, “I say this Are you ready with good heart to grant my wish, and that I freely may, As I shall think best, make you laugh or smart, and you to grumble never, night or day? And too, when I say “yea” you say not “nay” By word or frown to what I have designed. Swear this, and here I will our contract bind” (84). Griselda responded, “My lord, unsuited, unworthy Am I to take the honor you give me here; But what you’d have, that very thing would I. And here I swear that never willingly, In deed or thought, will I you disobey, To save my life, and I love life, I say” (84).

Two years into the marriage Griselda bears a daughter. To test her obedience towards Walter he sends a servant to take away the baby presumably to her young death. Griselda accepts this without any kind of confrontation. Several years later she bears a son, again her baby is taken away and again Griselda accepts this type of manipulation from Walter. Eventually Walter sends Griselda away telling her he is to wed a new, younger bride that he has already sent for. In reality he is really sending for his two children who are now 1 and 8. Griselda leaves without dispute to go back to live with her Father, but Walter asks Griselda to stay and ready the castle for the wedding, as no one else knows his likes and dislikes as she does and she does so obligingly. When she has accomplished all that has been asked of her and she is on her way back to her Father, Walter tells her that she has passed his “tests” and tells her that the two children are hers that were taken away as babies. Walter than takes Griselda back as his loving wife, and of course she takes him into open arms.



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Business Coursework- Setting up an business

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Report

To From

Date 4th February 00

Introduction




As part of my GCSE Business Studies Coursework assignment Marketing Strategies (London Board syllabus 150), I have researched into the potential opportunity to set up a sports shop in Leytonstone. I have decided to call my sports shop, “The Sports Centre”. I would be looking to sell all types of sports equipment ranging from jerseys to balls to sports protection and trainers.

Action Plan

I have drawn up an action plan so that I can approach the task or product in an organised fashion to help me monitor my coursework and progress.

Business Objectives

My business objectives for the first year is to simply break even and survive. I am aiming to make a good business image in Leytonstone so that I will attract more customers and therefore make a profit hopefully the following year. If I make a profit the first year then that would be a great achievement because it will show that my business has been a success. I am looking to provide a good service to make a good public image so that the customers will be satisfied and word of mouth will spread about my sports shop. Eventually, I will be looking to expand my business and maybe set up another branch. I want to be the biggest sports shop in the market and be of the highest quality. I will also be looking to add new departments to my shop such as a new name-printing department.

Location of Proposed Business

When I chose the location of my business I would have to consider if the environment would suit my business. I would have to keep in account of what my business objectives are. My new business will be welcomed in Leytonstone as I have found out from my survey (see results).

I have chosen to be situated in Leytonstone High Road in Leytonstone. This is a busy road and is in the middle of the town shopping center so this would attract the customers. The shop is large enough to fit all the products such as jerseys, balls, footwear, equipment, etc into it. There is also a fair sized storage room, which will be adequate.

My business would appeal to the younger generation being teenagers and students. At an age of 1-5, sports is a great interest to them and I would feel that they would be the greatest customers. There are local schools situated near my business- Leytonstone High School, Norlington School and Connaught School. These schools have students ranging from 11-18 year old; this category of students is the most popular group of people who are interested in sports. These schools have a strong sports programme so therefore my shop would appeal to them because my shop is local to the schools.

Legal Identity

I am going to become a sole proprietor instead of a partnership, which I was considering but after looking at the advantages and disadvantages of each type of business, I have chosen to become a sole proprietor.

Advantages of a sole proprietor

· Small start up costs- it is simple and inexpensive to start up a sole proprietorship.

· Profits are all kept- I do not have to share any profits by distributing wages to staff or anyone else.

· Flexibility- I get to decide when I am opening and I get to make all of the decisions by myself.

Disadvantages of sole proprietor

· Unlimited liability- if I do no succeed then I stand to lose everything I own.

· High risks- the chances of succeeding in a sole proprietorship are very slim and chances are that I will not succeed because of competition.

· Difficult to raise capital- it is sometimes difficult to raise all the money by yourself.

· Lack of continuity- if the owner dies then the business dies as well.

Advantages of a partnership

· There is limited liability- I do not stand to lose everything if the business does not work.

· Each partner may specialize in different parts to run a successful business.

· Other partners may make the business more profitable.

· It is easier to raise the capital.

Disadvantages of a partnership-

· You do not get to keep all of the profits.

· Maybe disagreements.

· You do not get to make all of the decisions by yourself.

· Resentment that one partner is not doing his or her share of the work.

I do not want to share my profits in a partnership so a sole proprietorship would suit me and be ideal. Another reason why I want to become a sole proprietor is because I want to be in total control of my business and I do not want anyone else to have any say in how my business is run. One factor that I took into consideration is the fact that I am risking losing everything if my business is unsuccessful- unlimited liability.

Sources of Finance

I will be using both internal and external sources of finance.

Internal

Day-to-day cash from the business.

Profits.

Trade Credit.

Selling assets

Depreciation

Owner’s funds

Personal assets

External

Bank loans

Hiring and leasing

Mortgage loans

Government loans and grants

Overdraft

Buying of shares in a PLC

Medium term loan.

My main source of internal finance will be my own personal funds from my family. My parents have lent me £5000 and I used part of my savings being £000.

My main source of external finance will be a bank loan from Halifax because they have a low interest rate for a loan of £5000. I have phoned the bank to see if I can get a short term business loan of £5000 over 1 year with the base rate of 4% and an interest rate of 1.8%. This had a lower interest rate than my other choice of bank being Barclays.

Barclays interest rate is 14.% so it is more expensive to take out the same price loan. The total that I would have to pay for a loan from Halifax is £5640 and the total from Barclays is £5710 so the difference being £70.

I will be paying back a total of £470 a month for 1 year. For Barclays I would be paying back £475 a month.

Insurance

I will be taking out public limited liability insurance so that if a member of staff or the public gets injured on the premises then I cannot be held liable for it. I will also be carrying building damages insurance so that if my premises get heavily damaged I will be covered and if any of my goods gets stolen.

What is marketing?

Marketing is finding consumers and their wants and desires and creating a product to satisfy those wants at a profit.

Market or Product Orientated

For my coursework I will be looking to see if I am going to do a product orientated approach or a market-orientated approach.

Product Orientated

This means that I will be looking to be making or selling a product and this would be the highest priority to me and then seeing if this will be popular amongst the consumers will be second. I would not be investigating the market first to see if there is any demand for it.

Market Orientated

This is where I do field research on the market to see if the product will be welcomed there and to see if there is any demand for it. It is to see what the consumers want before starting production

I will be taking on the market orientated approach and I will be conducting field research to see what the consumers want.

The point of market research is to find out how want people there are to buy its product and to find out what products are liked by the public and dislikes. Also to find out how much they are willing to pay and to check the local competition.

Field Research

Primary Research This is first hand information from market research surveys of consumers. Field researchers like street interviewers collect the data.

Examples of primary information are

§ Face to face interviews- this can be expensive but this is a good method.

§ Internet- emails can be sent to the recipients and this method is popular but usually has a low response rate.

§ Telephone Interviews- this is a quickly and cheap method but has a low response rate.

§ Printed Questionnaires- very popular method, cheap, questionnaires can be placed in newspapers and magazines.

§ Observation- trained observers can be used to study the consumer’s reactions to the product. Also to check competitors prices.

§ Panel Researchers- a group of people on a panel can be asked the same questions and responses can be checked through them.

Secondary Research this is information that already exists which comes from research done previously. It is also called desk research because most of the information is collected from sitting at a desk.

Examples of secondary information are

§ Newspapers

§ Books

§ Internet

I have chosen primary research using a questionnaire that I have designed. I prefer to do primary research because I feel that this method would be more accurate and it will provide more information.

The Marketing Mix

This consists of the 4 P’s

Place- my retail outlet will be situated in Leytonstone on the High Road. This is a fairly busy road because it is in the centre of the town shopping centre. Because it is in the middle of the town shopping centre it will attract customers. The premise is a fair size, it is big enough for me to operate my business in and it is suitable for my new business. There is not much competition in the area apart from a well-established sports shop called, “Monarch” which is situated down the other end of the high road.

Price- the type of pricing that I will be doing is competitive. This means that I will base my pricing upon how much the local competition sells their goods for and trying and make my pricing low enough to beat the competitor’s prices and make a profit. For example a football jersey in Monarch is £4. so therefore I will be looking to sell my jersey for £41. so I will attract customers and create a good public image. I cannot afford to take the prices down much lower because I will be risking making a loss instead of a profit, which is one of my business objectives and provide to provide good service. My prices will start off low to attract the customers buy then gradually increase a bit so I can reach a margin of safety and survive. This will be a short-term strategy that I will be doing so I can secure the market. By doing this I will get back the money that I spent on setting up the business- start up costs.

Product- there will be a large variety of products ranging from equipment to football jerseys and jerseys in general. If I expand I will invest in having extras such as name printing on jerseys and I may also decide to start selling sports videos.

Promotion- to help the promotion of my new business I will be looking to advertise in the local newspaper to attract local customers. The cost of an advertisement slot in the Leytonstone Guardian newspaper will cost me £00, which is well within my budget. My budget has a limit of £600 on advertisements. I will be looking to advertise using leaflets. I will be looking to buy 1000 leaflets for £150, which consists of colours. I will have £50 spare, which I will be looking to invest in my business. I picked the local newspaper to advertise simply because it is cheap and popular. My questionnaire shows that the Guardian is very popular and an advertisement in it costs £150 but in the Ilford Recorder costs £150. Because my shop is based in Leytonstone then I am going to concentrate on advertising in Leytonstone.

Also discounts will be given at first to customers and to students that go to local schools so I will achieve a good public image so therefore have more customers.

The advantages of promotion are

§ That it will help boost sales when they are low.

§ Gets new customers to try old products.

§ Gets people to use new products.

§ Encourages the purchasing of that type of brand.

Conclusion

I have met the main factors of the business to the best of my ability and I have planned and developed ideas to make my business a success in Leytonstone. I have put a lot of effort into my business in order for it to be successful. To make sure that I do everything that I can to make my business successful I have created and followed an action plan.

I have made a S.W.O.T and P.E.S.T analysis for my business. This is so that I can think for the future of my business and how I am going to prosper.

S.W.O.T Analysis

Strengths I have a fair deal of experience and knowledge on how to run a business and how they work due to my father is running a successful business.

Weakness My questionnaire is based upon the answers of only 0 people, which is not a great deal. I feel that it is not enough research. Monarch is already a well-established shop in Leytonstone so I will have some competition but I believe with my lower prices and advanced equipment will attract more customers. Because it is a well-established shop and has a good public image the customers might not be willing to try out my new sports shop so I will have to promote my business well.

Opportunity these are mentioned in my business objectives. One of the things I would do is to expand by opening up another branch to increase the profits. A name-printing department would also be opened.

Threats my only threat is a well-established sports shop called, “Monarch” on the High Road. Because this is down the other end of the High Road I feel that it will not affect my business too much so the competition is inferior and will not be so intense.

P.E.S.T Analysis

It is important for my business to consider these factors before beginning the marketing process because this will affect my business

Political I would have to consider the taxation- Corporation Tax. If the tax increases, then my profits will drop and sales will decrease. I would have to pay out more money on the tax therefore my profits will decrease because I will not have as much profit as before. I will only pay a substantiated amount of tax depending on how well my business is going. Because profit is my main objective I feel that I will have a to pay a fair amount of tax on my business because I will do whatever I need to do to survive.

Economic An issue that I would have to consider is the unemployment rate. If the unemployment rate is high then customers would decline therefore I would be losing money and my profits would decrease.

Social I would be looking to have mainly students in my shop so therefore such products as footwear like trainers would appeal to 1-5 year olds. There are more activities that require trainers such as clubs and gyms.

Technological Because trainers are even more popular, there are more styles being created and more materials being used. There are now specialised shoes that are used in specific activities.

Evaluation I believe that if my sports shop were opened then it would be a success because there is a lack of competition in Leytonstone except for Monarch.



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What have you learned about the Harlem Renaissance that you didn't know before.

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Over the past few years human cloning has become not only a political issue but also a great morale issue. Due to the advancement of technology in our modern scientific world, science has been able to explore and achieve with great leaps and bounds the ability to clone human life. It was only a few years ago that this might have seemed like science fiction, now it is a reality. Cloning has unlocked many questions and curiosities that were once impossibility. Scientists, politicians, and religious leaders argue the benefits, morals and the consequences to cloning. The argument still persists whether or not cloning is beneficial or will we suffer the ramifications of this type of reproduction. Before we decide on the outcome of this procedure we must first analyze the pros and the cons, because whatever the decision there will be a change to our future and mankind as we now see ourselves.

We have all seen the news, movies and read books on cloning. Yet we all perceive a very different definition. Some of us see cloning as an exact duplicate of life as a whole. Some of us see cloning as a way to save lives by reproducing our major organs for later use. The AMA defines cloning with medical terminology. For our purpose cloning is the production of tissue and organs by way of genetically engineered production of cells that will form that larger organism.

The argument has been made that the medical benefits from cloning will bring us out of the dark ages. We will cure cancer, replace defective hearts, kidneys, and lungs and rid mankind of most any illness that haunts us today. This is a very strong case however where do we stop, will we clone ourselves for harvest of human organs to extend our lives by creating and destroying another.




This is all so amazing as we could prevent species from becoming extinct and the possibility of brining back species already lost. We all have seen the movie Jurassic Park. Our farms would be bountiful and our livestock would be able to feed the world. We could have a future of a new beginning. This is only a small example of the good that could arise from our new cloning technology.

The other side argues that the disadvantages can be much greater than any gain that we could hope to expect. Many explore a world where a “black market” would thrive on human fetuses, loss of genetic variances, the cloning of the rich and famous and how about the infamous, such as Hitler and other men of history. Where would we stop, how far would we go? Religious experts feel that this is an act against God because God is the only creator. This new technology will unleash a darker side of humanity that we now do not know.

This new technology is far from perfection. The fertility rate is very low; just look at Dolly the lamb, where there were many trial and errors before she was produced. There are social and psychological impacts on society, as we now understand it. I have only given a few examples of what to expect in our future when we continue on this path of new frightening yet exciting cloning technology.

The complications and ramifications of this new age desire have caused the government to take action with the Cloning Prohibition Act of 17. This bill prohibits the implantation of cloned cells into humans for reasons of morality and spirituality. This bill led to a second bill the Human Cloning Act of 001. This would make all human cloning in the United States a federal crime.

I believe that the government stepped in because one of the major purposes of our government is to protect human life and at this time there were too many uncertainties to continue in this direction without governmental controls.

After examining both sides of the argument I have tried to remain unbiased, however I must and will take a side here. I feel very strong for the advancement of mankind and believe that if we develop the technology to improve ourselves than so be it. God has put us here for a reason and we as a curious species are always questioning everything. This is our growth process. I also feel that whether or not the benefits outweigh the negatives we must and should proceed in this direction. However we must do so with caution, scientific study and responsibility. I believe that without moving in any direction is not moving at all and thus we have defeated our purpose for being.





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Spirituality

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In a vast world of different cultures and beliefs, we are united in one single goal.

That goal is to strive for better life, good health, better jobs, a good spouse, good crops, a better car, etc. For this better life we look up to a higher power to help us to reach our needs. In the American Heritage dictionary the definition of spirituality is, “ relating to or consisting of spirit, Ecclesiastical; sacred”. Most cultures call this spirit, “ God”. Gods in all cultures, from the earliest recorded evidence, have the same characteristics. Gods must be perfect, they are the omniscient originators of the universe, they are the principle objects of faith and worship, and they are of supernatural powers. I have chosen a portrait from the magazine, Christianity Today, December th, 00. The faces have eyes to show us that they see where they are going, but the faces are without features because they represent that all mankind is included in the goal of reaching a higher power with the help of the higher power. Evidence has been found that suggests that since the very earliest civilization, humans have looked to a higher power. There has to be some sense of guidance from someone that is trustworthy, someone who has never made a mistake, and someone who judges, punishes, and rewards human behavior. In early Mesopotamia, in the order of the governmental hierarchy, the diviners would interpret signs in the universe that they considered signs from the Gods. Events such as floods and droughts, winning and loosing wars, good crops and bad crops. These things would be signs to let them know if the Gods were pleased or angry. The diviners would converse with the high priests that would advise the kings. The kings were looked at as second in power under the Gods. Their life centered on pleasing their Gods for they lived in fear of making their Gods angry. In all beliefs, it is important to worship and look up to the Gods. The Mesopotamians built Ziggurats, which are temples to worship their Gods. It was expected of them to prepare big feasts for them. This was pleasing to the Gods and they were rewarded with an abundance in their crops, or winning a war, or in some way that was very important to them. The Mesopotamians worshiped their Gods out of fear, not love or mercy. They believed that the deity interfered with human behavior. There was a sense of belief but not salvation, and they believed that when they died they went to a place where there was neither reward nor punishment.

The Egyptian government was a theocracy. The Pharaoh was the leader of the people and must obey the laws of the Gods for the benefit of his people. Some rulers claimed to be divinities. His behavior set a guideline to benefit his people. Proper ethical and moral behavior prepared them for an abundance in the next life. The Egyptians believed that they had to pass a test of one of their Gods to be reborn into the after life. The spirit had to pass judgment and prove that the soul was free from sin, there was confession and then the heart was weighed against the feather of Maat, goddess of truth. If the scale balanced he or she would be admitted to the afterlife, if not they would be devoured into death. Egyptians would spend their whole life preparing for death. They lived a good clean life, and built elaborate tombs called pyramids to be buried in when they died. Everything of value would be buried in these tombs with them, even their slaves because they believed that these material things would pass with them. The Egyptians would build temples to worship their Gods.

Just as it was in antiquity, today people are still worshiping a God of some kind. Spirituality has withstood the test of time. It is such an important part of our lives. We have built temples to worship our God in. We have churches, or synagogues, or cathedrals, some sort of building for every different type of faith. People of all walks of life look to a higher power for guidance. If there was nothing to strive for we would wander aimlessly in the world, and we would be without order. If we didn’t have anything to work for there would be no meaning to life. People have to have something to believe in. This has been proven by the fact that throughout time, from the very beginning, there has been worship of some form, and it is still with us today.




In the Christian faith we believe that our God created the heavens and the earth. He created mankind to live on the earth with all other living creatures that are beneath our level of intelligence. We follow a book as our guide, and we communicate with him by prayer. The Bible tells us that God sent us his son to die for us so that we may have an ever lasting life. We have only to believe in our God and accept him as our savior and we will have eternal life in a place where there is no evil or suffering . We ask that he come into our heart and be our savior and we will have a spiritual relationship with him. He has said that if we do this all of our sins will be forgiven and we will enter into his kingdom when we die. There are no rituals that we must do, and it is free. It doesn’t cost a thing because our God sent his son, Jesus, to die for us on the cross and wash away our sins. When Jesus left us to go back up to heaven, he left with us a Holy Spirit to be the presence and power of God. We live by the guidance of this Holy Spirit and by the gifts the Holy Spirit has given us. We are not forced to do anything in this relationship, we are just asked just cooperate.

When we die, we will go to heaven where our God has prepared a home for us. A place where there is no sickness, and no strife, hunger or pain. We will continue to worship God for eternity.

In the three examples, I have presented the similarities in spirituality. There are numerous other types of worship out there from all different cultures, to numerous to mention. We all have the same idea. We all have the need to believe in something greater than ourselves, we all worship a higher power and look to them for guidance in our world. All of mankind have a common goal and that is to worship a God that will lead us and lift us up to a place where we want to be. A God that will give us love, peace, hope, and faith. This gives us something to believe in, a guideline to follow. We all see where we are going and it is open for every one to join in. When Jesus comes we will all be united in a kingdom with one God and this will complete the cycle.



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Pop Art Analyzed

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This excerpt had some insights, but overall, I found myself quite disappointed by it. Dedicated to attacking the viewpoint of creators of high-art standards with very little basis for such attacks, Ways of seeing seems to be filled with unspoken assumptions that are neither inherently obvious nor, easily understood from the context of the text.

For example, in the essay, Ways of Seeing seems to almost attack art history, spending time quoting and analyzing the works of Frans Hals, saying that it demonstrates mystification by focusing on technical aspects such as contrast and texture. However, Berger does not make clear why the privileged perspective of Hals work that focuses more on the nature of the painting itself than the message it conveys is less correct than some other way of interpreting Hals work. He claims such methods of explanation and analysis of art are tools of the “privileged ruling class” to enforce their advantage.

In Greenburg’s essay’s, he choosing to criticize art intelligently, dissecting the style by giving clear and defined examples of how each style represents itself. For example, regarding Avant Garde, he clearly defines what he is stating. Greenberg explains that the idea behind Avant-Garde is “superior consciousness”, which is basically a way of looking at criticism. Avant-Garde is able to look at society and criticize it’s flaws as well as strengths, developing a new subject for art. In the search for finding the “absolute” in life, the art world arrived at abstractionism and nonobjective forms of art. Avant-Garde creates something wholly new, calling for neither approval nor disapproval.

Greenburg explains how Kitsch on the other hand is more of a pop art. It looks at society and draws from it, trying to appeal to the masses by presenting itself as rash and unrehearsed, when in fact; it is nothing less than mechanical.






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