Lambeau Field Renovations

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Lambeau Field Renovations � A Win For Green Bay

The Green Bay Packers have dominated the headlines in local newspapers lately and it has little to do with their dismal season that concluded a little more than four months ago. The headlines are now pointing towards renovation plans for their historic Lambeau Field. The Packers have asked Brown County to help with the funding of these renovations. This debate has drawn some negative reactions from the general public. For some time now professional sports franchises have been seen as greedy, fortune seeking businesses. The Packers seem to be the exception. They highly regard themselves as a fan friendly organization. The Packers seem to display some characteristics that few franchises have the ability to match. The fact that the Packers are the only publicly owned franchises in professional sports strengthens that claim. A billionaire owner is non-existent in this organization. However, in this rare case the public must exist. The renovations call for a larger seating bowl, a new pro shop, a new hall of fame, and a new stadium club, among other things that would aid in revenue for the Packers. Since the residents of Brown County will benefit most from the renovations, a small increase on sales tax will be laid upon them. The public is not alone; the Packers will also contribute a large amount of money to make this happen. The Packers have proposed a renovation plan essential not only for their organization, but also the city of Green Bay. It is the duty of the public to make these proposals a reality.

For the past year or so Packers President Bob Harlan has been hinting at the possibility that the Packers may need a new stadium or a major renovation to Lambeau Field in order to remain competitive in the National Football League. Many people began to believe that maybe this was the beginning of the end to Lambeau Field, which has been in use for the Packers since it was known as City Stadium until 165. For several months the topic was isolated within Packer headquarters. Finally, after the frustrating 1-000-football campaign in which the Packers finished a dismal 8-8 and failed to make the playoffs for the first time in seven years, the subject once again arose. Within weeks it was known that the intent of Harlan and the Packer’s organization was not to construct a new stadium, but to renovate their current field. Within a few weeks the plans for the renovations were unveiled.




An increase in seating capacity is the main level of concern. According to the Packers’ official website, Lambeau Field currently seats 60,80 fans. After the renovations are complete in 00, the stadium would have enough seating for roughly 71,000 people. 6,000 seats would be for general admission, an increase of nearly 6,000 from the current amount of 56,11. The other ,000 would be in the form of club seating and luxury suites. The proposal calls for ,060 indoor and ,00 more outdoor club seats. The new luxury suites would total 167.

The renovation plans also included expanding and improving the public concourses. During a Monday Night Football game two years ago, the concourse quickly became crowded after a majority of the capacity crowd surged into the area to escape a heavy rainstorm. The congestion got so bad that fans were calling 11 seeking medical assistance. In the proposal, a second story concourse will be added to where the expanded seating bowl is to be constructed. (

The construction of additional restroom and concession facilities is also a must. Currently, there are enough restrooms to accommodate ,000 fans a game. This means the current restroom capacity must be more than doubled. There are 15 concession areas located in the concourse. The renovation plan calls for the amount of concession areas to reach 8, and also a concession stand for every 150-club seats. The increase in restrooms and concessions will surely make the confines of Lambeau friendlier.

In an effort to acquire more revenue the Packers will also add a new atrium to the east side of the stadium. The atrium will be called “Titletown.” It will house the new 5,000 square foot Packer Hall of Fame, a larger Pro Shop, and Lambeau Field’s only stadium club restaurant. The current Hall of Fame is located across the street from the stadium; it alone attracts nearly 100,000 people per year. A Hall of Fame location within the confines of the stadium would make it more tempting to fans before and after games. Roughly 1,000 square feet of merchandising would be present in the Pro Shop. The current Pro Shop is located next to the Packer offices. The team feels business would benefit more for the Pro Shop if it too were located in the atrium. The stadium club would be an excellent place for people to meet before and after the game. The current Lambeau Field doesn’t have anything even remotely close to a stadium club. The club shouldn’t deter a lot of tailgaters because also in the proposal are new tailgating terraces. This will surely make the tailgating more desirable.

Since Lambeau Field is over 40 years old, many improvements need to be made to the structures holding the stadium in place. The Packers aren’t going to stop with just general improvements. The renovation calls for a new classic style brick exterior. This has been a common trend of many new stadiums that have been built recently. It will definitely add some character to a somewhat boring and plain current exterior. The city of Green Bay would be able to now boast a state of the art facility it currently lacks.

Green Bay is the smallest city of any professional sports franchises. No other city even comes remotely close to the size of Green Bay. In fact, Green Bay is the only city in professional sports that has a population under 100,000 people. Unlike New York, Los Angeles, and Chicago they can’t benefit from a large television market to help produce money. A billionaire owner such as Microsoft co-founder Paul Allen who owns the Seattle Seahawks isn’t available to help with funding. The city of Green Bay itself doesn’t have the large corporations that reluctantly make contributions for the organizations. Their stadium isn’t named after some business group such as Com Park in San Francisco. It’s not to say that someday Lambeau Field may share its name with Schneider National, the largest business in Green Bay. A business paying money for naming rights is a common trend and the Packers have not ruled out the possibility. Naming rights for stadiums can create millions of dollars for the organizations.

In 15, the Packers were th in the NFL in revenue, last year they dropped six places to 15th, and by 00 they could be dead last. Money is the issue right now. The total cost for the renovations is slated to be roughly $5 million. Out of the $5 million, private funds will account for $15. million of it; the other $16.1 million would come from public funding. Included in the public funding is of course the increase of 0.5% sales tax in Brown County. Meaning for every dollar spent instead of paying five cents for every dollar spent, the consumer would be paying five and a half cents. Brown County residents aren’t the only ones being affected by the increase. Consumers from other regions would also be paying a little bit extra on their purchases. The small increase is not going to be all that much to ask. The sales tax will account for about $160 million of the public funding. State infrastructure funding would account for the other $.1 million. Another possibility is the personalized Packer license plate. The Packers and legislature are proposing a license plate similar to that of the UW alumni program. There have been no predictions of how much revenue could be gained from this proposal. The license plate would be a good way for the rest of the state of Wisconsin to make a donation to Lambeau Field’s renovations.

As far as the private funding, a one-time user fee, more commonly known as a seat license would create $.5 million. What this means is that every season ticket holder must pay a one-time fee of $1,400 per seat. The fee may cause some ticket holders to relinquish multiple seats. That would allow some names to be dropped off the long waiting list. This doesn’t pertain to single-game general admission tickets, which may also be a possibility. A few years ago the Packers offered stock to the public, $0.4 million was raised. That $0.4 million will also be apart of the private funding. Finally, the other $1 million will come from an NFL loan. If the Packers would have chosen to build a new stadium the cost would have been up in the range of $480 million. An interesting statistic states that in comparison with other NFL stadiums, the Packers are lower than the average in both public funds and private funds. The average NFL stadium uses 66.5% of public funds and only .5% of private funds. The Packers are using only 57% from public funds and 4% from private funds. This means is that the Packers are paying more out of their own pocket than most NFL teams building a new stadium.

The Packers are not going to be the only business to benefit from an improved stadium. The commercial industry around the area will also benefit. The increase in seating means that roughly 10,000 more people will be in town every time that the Packers play. Summer training camps alone attract nearly 85,000 fans from all over the country. These people need places to stay and eat. Hotels and restaurants would benefit greatly from this. In a recent study released by the Green Bay Chamber of Commerce, the team has an annual economic impact of $145 million. Not to mention the number of jobs created by not only the Packers, but also the businesses surrounding the stadium. Car rentals, various retail stores, and bars all benefit from the thousands of people coming in town for games and training camps. These businesses need to hire more people just to stay on pace with the growth. The average spending is estimated to range from $ to $57 per person for each game alone.

The Packers have given back to the community in more ways than one. Over the past decade, the Packers have contributed $ million to various non-profit organizations via the concession operations. This means is that the Packers don’t profit fully from concessions, they allow other non-profit organizations to come in and sell concessions during games. The Packers have also donated $756,000 in charitable grants provided through the Green Bay Packers Foundation since its inception. Also in the past year alone, over 00 players and coaches have made appearances in the community. The Packers are truly unique in the ways they help the community. It would be a loss to everyone if the Packers weren’t in our area.

The Packers are laying the foundation for many more entertainment venues to come to the area. Oneida Casino was just a start for the city of Green Bay. Now another casino is looking to come into the area, whether or not it gets voted in, it still shows promise for the community. If the city of Green Bay wishes to grow beyond its current capacities, it needs to take full advantage of these proposals. Any person opposing this plan should take a hard look at the benefits behind this. It has been said that the state of professional sports is in shambles, but when a community can benefit as much as Green Bay can from this it should take full advantage of this.

The major opposing viewpoints are directed primarily at the millions of dollars the athletes are making. These people feel that if the organizations have enough money to pay the athletes that amount of money, then they can surely have enough to pay for their own stadiums. After all, most families seeking to build a new home do not ask taxpayers to fund their homes. It’s easy to say that blue-collar workers should not have to help pay for multi-millionaires. A simple answer to that question is; do doctors and medical researchers pay for their employment offices? With the current state of free agency, and the risk of injury, it would be impossible for players to pay for their own stadiums. The league would have to restructure salaries and salary caps. That would be a task in itself.

The Packers are asking a once in a lifetime favor by their request for public funding for their renovations. They have given a lot to their fans in terms of entertainment. If the Packers were to move on to another city or even if they lost their economic edge to compete, then Green Bay as a whole would lose. The Packers stand for everything that professional sports should stand for, and we are lucky enough to have them as our own. They don’t have a billionaire owner out to make his own fortune, they have us the community that thrives on watching them succeed and makes us proud to say that we are from Wisconsin. Green Bay taxpayers must vote in favor of the renovations. Keep the legacy of the Packers alive, as well as the community that supports them.



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